Now here’s a hard post to write. The hardest I’ve had to write on this site, probably, even if there’s harder stuff on my other one I never promote. Naturally that subject is far heavier than this one in terms of scale and horror, but this story is also important to many of us, and certainly to me on a personal level, having been in this fan circle for years now and having experienced some of the feelings Dokibird brought up recently.
The story is still unfolding — I briefly brought it up in my last post, but if you want an overview in video form, VTuber YouTube commentary guy Koefficient has put together a couple of good ones, together with big commentary channels Critikal/Charlie and Someordinarygamers/Mutahar to show just how much traction this story has gotten. Briefly put, popular streamer Selen Tatsuki was publicly terminated from the agency Nijisanji EN following what she has confirmed now to be two of her suicide attempts stemming from abuses suffered while in the company. As of this writing, Niji EN has put out a bizarre statement presumably in an attempt at damage control, using three of their own talents as combined mouthpieces and shields.
This statement, for some reason released on Elira’s channel instead of the main agency channel Nijisanji EN as it should have been, turned out to be what many suspect was a recitation of a corporate script in which the three attempted to attack the credibility of their former colleague Selen Tatsuki, now known as Dokibird after returning to her old indie channel and character. Legal documents sent by Dokibird’s lawyer to Nijisanji’s parent corporation Anycolor in the course of legal business were reportedly shown to the three talents, and certain documents were discussed that very obviously should not have been. Nijisanji’s script ridiculously attempted to spin the real names of VTubers on said legal documents — which, again, were meant for attorneys’ eyes only* — as doxxing and a veiled threat, while insisting that Selen was able to leave freely if she didn’t like conditions (despite the fact that these livers work under contracts that presumably have terms governing that, and also in a complete contradiction of Selen/Doki’s own account.)
Audience response was about as negative as it could have possibly been. A large majority of fans, already angry with Anycolor over their treatment of Selen, boiled over in the chat. Everything about both its content and delivery was so vile that this short stream, meant to discredit Doki, instead destroyed what little confidence the agency still enjoyed at that point, and that together with the reputations of the three livers and most of all of Elira, who hosted and led the stream.
I watched this shitshow in real time, and it felt like having my heart ripped out. Maybe that’s extremely silly of me to say, but fuck me if it wasn’t the truth. I watched Elira and really enjoyed her chilled out feel, her voice, and her love for niche Japanese games. Her drunk stream years back is one of the most entertaining I’ve seen. And now here she was, perhaps being forced by corporate to carry out a character assassination on her former colleague, and for all we know at risk of also losing her job. Or not — nobody knows what’s really going on aside from the people most directly involved.
I’m not interested in handing out moral condemnation to individuals. There’s a lot of speculation going around right now, much of it likely way off the mark, and it shouldn’t even have to be said that harassment of these three or any other Niji talents is entirely unacceptable as Dokibird herself has repeatedly stated. Moreover, though I have dropped in on her streams, I don’t actually know what Elira is like, being a character and an entertainer as she is, and having watched no Vox or Ike at all, I can’t say anything about them aside from Vox’s part in the black-screen stream being especially infuriating (if you want a great example of victim-blaming, of a suicide survivor no less, watch his section of the stream if you can bear it, because it’s not harassment to express my opinion about the words that came out of his mouth.)
But that’s just the point: I don’t know her or any of these other entertainers on that level and never will. I visited their streams occasionally and had a good time, and that’s about it. That’s not a friendship, it’s just an entertainer-viewer relationship and nothing else.
Now you might say, well shit AK, isn’t that obvious. Of course it is. But watching VTubers, it’s easy to get wrapped up in all the color and music and lore. It’s meant to be a spectacle, and it’s absolutely effective if you’re into the style — some of the music is definitely too sugary/idol-ish for me, but even some of that works in the context of what these idol-like groups are trying out.
I should note that I’m not saying not to watch VTubers. I still have a few that I drop in on to this day, and I’ll continue to do so. I certainly recommend Dokibird, but the newest Hololive wave also has some great streamers (Fuwamoco alone have deservedly become a staple by now) along with VShojo, the rapidly growing agencies Phase Connect and idol-EN, and the not very rapidly growing but still highly talented Prism Project lineup. Three of these groups have also had to deal with terminations, and two of them with especially scandalous ones. But in contrast with Nijisanji, they’ve all handled these public firings with some tact and professionalism, keeping the confidence of their fans as a result.
However, this bitter drama has put all this entertainment in perspective again. It’s easy to assume things are fine behind the scenes when you never witness those backstage happenings. I believe this is especially true for VTubing, just about the most escapist form of entertainment I’ve ever come across if you can measure such things. The situation isn’t hopeless, though: I think the concept of ethical consumerism can and should be applied in this case. Don’t buy from companies that support corrupt and evil practices and actors, and don’t support VTuber agencies that treat their talent like product that should just be thrown away when they’re no longer of use, no matter the risk to their mental health. While some Niji fans will no doubt continue to stick their heads in the sand, I’m happy to see so many other fans taking a stand and disproving the common mainstream concept that VTuber watchers are all mindless, drooling idiots.
Finally, I stated above that I wasn’t interested in morally condemning any individual — but I will condemn Anycolor and Nijisanji. I have plenty of problems with my own country, but I thank God for the First fucking Amendment that lets me, along with so many other former fans, speak the truth about a company without being threatened with a defamation charge. I had honestly become kind of disconnected from Niji EN around the end of 2022, so I wasn’t following too closely when one of their other talents Zaion LanZa was terminated early last year, but I do remember her being very publicly and distastefully dragged through the mud similar to the treatment Selen received. Having never watched her streams, I don’t know much about her or her new/old form Sayu Sincronisity that she has since returned to, but her claims about working conditions at Nijisanji EN seem to have been vindicated, and she’s also enjoyed a boost in popularity in the last couple of weeks as a result. Though I can just imagine how complicated her feelings might be, given that she largely wasn’t believed until a far more popular streamer was mistreated.
To this day, I deal with depression and at my lowest points with suicidal ideation. I’m not in any danger to myself at all for a few reasons (family, a sense of duty to keep living in general, and religion though that’s a more complicated point) but these issues used to be far worse for me, especially back in the mid/late 2010s when I was a heavy drinker to the point that I might have actually killed myself with alcohol, working at a job so lousy I dreaded going into the office every single morning. That daily pit in your stomach gets hard to take after a while. This is all just to say that, even if I don’t know her and never will, I can directly sympathize with a lot of Doki’s account.
Now I pray that we’re at the end of this painful drama, and I hope the best for everyone in this situation, aside from Anycolor, which will sadly very likely keep coasting on its large, successful Nijisanji JP branch without having to account for any of its actions. Who knows where Niji EN is headed — a total collapse seems likely at this point given its reputation is now absolute shit among most western fans, but I’m officially out and done with it.
Next time I hope to write about something happier. I picked up Persona 3 Reload, the one single long JRPG that I consider grandfathered in under my “long narrative games are banned because I don’t have time anymore” policy, so maybe something about that. Until then.
* Attorney time, since I didn’t want to nitpick Niji’s stream up there (plenty of YouTubers have done that thoroughly by now): It’s absolutely natural and even necessary for a legal document to contain the names of people an attorney and client think are relevant to a case. “Here are the witnesses we’d like to interview”, that sort of thing. And naturally you can’t just put “Elira Pendora” on a document like that, being the name of a character and not of a real person.
What’s not natural is for a company’s legal department to share fucking legal documents sent by the opposing side to parties outside that confidence, and then for those parties to reveal information from said fucking documents to a live audience of tens of thousands. A child could probably tell you that, but for what it’s worth I’m speaking from a place of authority, since my job involves dealing with confidential and privileged material. I don’t know Japanese law, but the preservation of confidentiality in a legal context is such a universal concept that I believe if Anycolor has a legal department, and they were consulted and actually signed off on this trainwreck of a statement, the lawyers who so did should be fired.
P.S.: A few YouTube lawyers have commented on this issue. The one stream I was able to catch some of was by Runkle of the Bailey, a Canadian lawyer who looks like a Lord of the Rings elf for some reason. But he’s a good one to check out on this issue, Doki being Canadian and based in Canada, and he breaks down Canadian privacy law that I didn’t know anything about. I don’t know much more about Canadian law, but I do agree that Doki looks to be in a very good and very defensible position and that the best thing to do at this point for her might just be nothing legally speaking. Seems likely since she’s said she just wants to move on anyway. And for those who want to see Anycolor account for their actions, I wouldn’t hold my breath, not unless something happens to rock their main JP branch, which I honestly don’t know a thing about.